Aayush Puri: From PropTech Pioneer to Entrepreneurial Success

Brajesh Kumar Singh
4 min readJul 7, 2023
Aayush Puri

ANACITY Founder Offers Insights and Inspiration for Aspiring Entrepreneurs


Entrepreneurship is a journey that requires vision, determination, and the ability to identify opportunities in challenging circumstances. Aayush Puri, an Indian entrepreneur based in the UAE, epitomizes these qualities through his remarkable achievements in the world of PropTech. As the founder of ANACITY — a pioneering community management system — the journey of Aayush Puri serves as an inspiring tale for aspiring entrepreneurs. In this article, we explore his entrepreneurial path, the success of ANACITY, and the valuable insights he offers to those who wish to follow in his footsteps.

Building on a Solid Foundation:

Born in Delhi and raised in Mumbai, Aayush Puri pursued his education at prestigious institutions. He acquired a bachelor’s degree in Econometrics & Quantitative Economics from Washington University in St. Louis, with a minor in South Asian Politics. Puri further expanded his expertise by studying statistics at the London School of Economics and Political Science. He’s currently pursuing his MBA at Harvard University. These formative years laid the groundwork for his future entrepreneurial endeavors.

Navigating a Diverse Career:

Aayush Puri embarked on his career journey in 2016 as a research analyst at JLL, a renowned real estate services firm. His passion for sales led him to Ruffalo Noel Levitz, a St. Louis-based company, where he honed his skills in the field. In 2019, Puri assumed the role of VP of Operations at Net Impact, where his expertise in software development, IoT, AI, and big data flourished. Following this, he joined Mphasis as a business analyst and project manager, gaining invaluable experience along the way.

The Birth of ANACITY:

Throughout his educational and professional pursuits, Aayush Puri encountered numerous challenges related to housing and community management. These challenges ranged from communication gaps between residents and governing committees to manual work for financial management and security concerns. Recognizing the potential for innovation, Puri seized the opportunity to address these issues head-on, laying the foundation for his entrepreneurial career.

ANACITY: Revolutionizing Community Management:

In 2021, Aayush Puri founded ANACITY — a PropTech-driven community management software firm — with offices in the UAE and India. ANACITY’s platform, built upon the ApnaComplex framework, provides a comprehensive solution for managing gated communities and apartments. The technology has quickly gained recognition, serving over 6,000 gated communities and 600,000 apartments across 80 cities. ANACITY’s success has solidified its position as one of the fastest-growing companies in the Community & Apartment Management industry.

Insights for Aspiring Entrepreneurs:

1. Identifying Challenges as Opportunities: Aayush Puri’s ability to identify the challenges in community management and transform them into entrepreneurial opportunities is a key lesson for aspiring entrepreneurs. By perceiving problems as avenues for innovation, entrepreneurs can create groundbreaking solutions.

2. Passion and Expertise Alignment: Puri’s alignment of his expertise in software development with his passion for community management exemplifies the importance of pursuing ventures driven by personal interest. The combination of passion and expertise can fuel long-term motivation and dedication.

3. Harnessing the Power of PropTech: Aayush Puri harnessed the power of PropTech, leveraging technology to streamline community management processes. Entrepreneurs should stay at the forefront of technological advancements, as they can provide a competitive edge and open new avenues for growth.

4. Forging Strategic Partnerships: Puri’s strategic partnership with ANAROCK, through the acquisition of the ApnaComplex platform, showcases the significance of collaborations for business expansion. Entrepreneurs should actively seek out mutually beneficial partnerships to access resources, networks, and expertise.

5. Commitment to Lifelong Learning: Aayush Puri’s decision to pursue an MBA at Harvard University underscores the importance of continuous learning and personal growth. Entrepreneurs must embrace a mindset of perpetual self-improvement to navigate the ever-evolving business landscape successfully.


Aayush Puri’s journey from an ambitious entrepreneur to the founder of ANACITY stands as a testament to the power of passion, expertise, and perseverance. By identifying opportunities, embracing innovation, and fostering strategic partnerships, Puri has left an indelible mark in the PropTech industry. Aspiring entrepreneurs can draw inspiration from his story and apply his valuable insights to their own journeys. Aayush Puri’s success story is a testament to the limitless possibilities of entrepreneurship when combined with dedication, adaptability, and a relentless pursuit of excellence.

Aayush Puri in the Community management meeting
Aayush Puri in Community Event



Brajesh Kumar Singh

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